Art direction and design explorations for a hypothetical situation in which NIKE did a campaign showcasing South Asian communities and athletes.
BRIEF
How do we empower South Asians to join sports and athletic communities/initiatives, while also amplifying their voices in order to authentically introduce the world to [a snapshot of] their cultures?
How do we present Nike products and the Nike universe through the filters of South Asian culture, insights and trends?
How can Nike build and sustain a long term relationship with their South Asian consumers?
